Advertisers return to Fox News’s 8 p.m. slot after Tucker Carlson exit

Advertisers are making a return to Fox News Channel’s 8 p.m. EST time slot within the wake of Tucker Carlson’s exit from the community.

For years, main blue-chip advertisers prevented Carlson’s time slot, however since his departure final month, commercials have began to come back again, in accordance with a report.


Procter & Gamble, probably the most important advertisers within the nation, is now working adverts throughout Fox News Tonight for feminine merchandise, together with Venus razor blades by Gillette and Secret underarm deodorant, the report famous.

Ads for Ozempic and Scotts Miracle-Gro have additionally seen airtime.

“Now we have had over 40 new advertisers come into the hour since we launched the brand new program, together with a few of the largest within the nation and, actually, throughout all main classes,” Government Vice President of Advert Gross sales at Fox News Media Jeff Collins stated.

“Now we have seen new advertisers are available in, and new demand.”

All through the previous few years, the first advertisers throughout Carlson’s slot have been complement firm Stability of Nature, MyPillow, and Fox News Channel itself, the report famous.

The rotation of hosts throughout Fox News Tonight has performed a task in bringing advertisers again, in accordance with Collins.

“It takes a variety of viewers threat out, as a result of the viewers is acquainted with these personalities and is aware of them from different programming,” he stated.

“We all know from a program perspective that they’re going to resonate with the viewers and advertisers have a familiarity with them as properly.”

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Extra prime-time advertisers imply extra income for the community, and that seems to be a superb factor at a time when Fox Corp., the father or mother firm of Fox News, agreed to pay a roughly $787.5 million settlement regarding supposed conspiracy claims that defamed poll know-how agency Dominion Voting Programs.

Fox can also be battling one other defamation case towards Smartmatic, a know-how firm targeted on voting, in accordance with the report.

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